It’s Been A Year

I can’t believe it’s been over a year since I “gave up” on social media and the world of influencing. It was definitely a decision I didn’t take lightly, but all in all, I can honestly say that it was the best decision for myself at the time.

If you’re an influencer, then you know the struggle of working your way to collaborating with brands. The initial feeling is complete and utter excitement, like “holy sh*t, someone actually wants to pay me to advertise something!” I remember getting my first paid campaign a couple of years ago, I was literally over the moon. I did absolutely everything to make sure that it was perfect, and I advertised my little heart out. It came out pretty great and it opened doors for more sponsored content.
After this initial campaign, I realized just how much work and effort it took to produce content for campaigns. Nonetheless, I continued pursuing campaigns with brands because at the time it was my little creative corner of the internet world. I loved working on my blog, to the point where I did a whole upgrade to Wordpress. I spent hundreds of dollars and countless hours perfecting codes and widgets to make everything look perfect. I also upgrade my gear, from cameras to ring lights and LOTS of makeup. All the while, I was a full-time student with a full-time job who happened to have a toddler. 

I juggled this life for a couple of years. My blog and social media boomed around 2017/2018 when I got very close to 20k followers. I was working on campaigns left and right, but it definitely became overwhelming. This would happen from time to time, and when I felt like it was just too much I would put my blog and socials to the side and then return but in March of 2019 it all completely flatlined. I had started a new job where my responsibilities were more demanding, my daughter was now school grade which took more of my attention, and quite frankly the whole industry had changed into something I wasn’t vibing with.

Maybe it's just me, but I feel like in recent years brands have become more demanding and less human. Since the influencing industry has become so saturated. I've noticed that a lot of new bloggers/influencers work on huge campaigns basically for free (aka "paid in product"). Although these are great opportunities to start out, it really messed up the work for bloggers who've been at it for a while. Brands got accustomed to the "free" work and started expecting it from everybody. I remember getting outrageous emails from brands, where the campaign had high demands of very specific deliverables but wanted to pay participants in products. Nope, sorry. Truthfully, I heard this concern from many people in the industry.

30/60/90, if you know; you know. This was one of the most frustrating things about influencing. Imagine being at your normal average job, busting ass on a daily basis and for your boss to say “great job you’ll receive your payments in 30/60/90 days.” It probably wouldn’t fly. Well, this is how influencers get paid. After literally creating a whole piece of artwork for a brand, having your deliverables accepted, advertising, you end up getting paid 30 days later (if you’re lucky), but most likely 60-90 days later. This is a whole discussion on blogger forums everywhere because it’s truly not fair. Especially when this little bit of extra income makes a huge difference for you and your family

It takes a lot of work and creativity to create content. It isn’t just pointed and shoot and hope for the best. It’s taking a billion pictures of the same thing in a million different angles, editing for hours, creating captivating stories and posts, and showcasing it tastefully so your audience can interact. When I look back at the work I’ve created over the past couple of years, I’m so proud. I really took myself out of my comfort zone and created things out of thin air. So what now? I don’t know if I ever want to go back to the stress of deadlines and deliverables but I do know that I enjoy writing and expressing my opinions on different things. So for now, just enjoy this new quarantine post, and probably more to come!


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